Roadmap Planner. One tool handles a greate deal of tasks

Create a strategic roadmap to successs

If anyone asks a CEO of an organization why develop a strategic plan, the response will likely be: “A strategic plan helps decision makers determine where to spend time, human resources, and money.” But what ‘strategic’ really means? According to Wikipedia, strategy is a high level plan to achieve one or more goals under conditions of uncertainty. It is hard to accomplish anything without a plan. Whether you are coaching a football team, organizing an event, or running a business, you need a strategic plan.

The strategic planning process consists of the following steps:

  • Determining the company’s mission and objectives
  • Environmental scanning
  • Strategic options generation
  • Strategy implementation
  • Evaluation and control
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Often, the reason we stay loyal to brands is because of their set of values, especially if they are positioned to align with our values. The best brands strive to combine physical, emotional, and logical elements into one exceptional customer experience. It becomes a reflection of the company’s mission. I believe all above mentioned is well familiar to you. So, just as a reminder: your company’s mission serves as a standard against which you should weigh your actions and decisions. Always stay true to your values. This will help you to make your company the one your employees and customers will be proud to associate with.

Roadmap Planner. Agile world requires prompt actions

Company’s mission and market share

This is the first and very important stage in the planning process. As CEO, you are the one to state the company’s mission, which is its business vision. This includes values of the company, its purpose and forward-looking goals that guide the pursuit of future opportunities.

Guided by the business vision, you together with the board of directors can define measurable objectives such as sales targets, earnings growth, the company’s business position, market share, and reputation.

For this purpose, to have a tool that will enable you to consider the opinions of everyone involved is highly essential. Roadmap Planner is just what you need. With this productivity tool, you are able to make a record of different scenarios, as well as the results of your market research regarding your target customers and the condition of your competitors, and overview them at once. This will facilitate the right decision.

Roadmap Planner. One tool handles a greate deal of tasks

Strategic options generation

This one is usually the most complicated step. You are to clearly articulate several different strategic options and scenarios that might be available to the organization. It is a very time-consuming process and involves participation of all C-level managers or the board of directors.

With Roadmap Planner you will be able to develop separate roadmaps for each variant of the strategic vision, including its targets, segment of the market to play, products or services to sell, their prices. This is the sound way to choose the right solution that will maximize value for the organization.

However, when the strategic direction has been elaborated, it might be not the final one and may involve a couple of rounds of iteration before it is finalized. This plan will be your roadmap for where the organization aspires to be in a couple of years. Do not consider your plan as a “to-do” list with loads of activities, timelines and individual names, who are responsible for various activities. First, you need to have an agreed upon plan. This is what Roadmap Planner can help you with.

Roadmap Planner. Agile world requires prompt actions

Implementation, evaluation and control

Oftentimes, those who implement the strategy are not the same people who build it. You must take special care to communicate the strategy roadmap to your employees to have more confidence that the way in which it is implemented and executed will lead to success. Otherwise, the strategy might be misunderstood or lower-level managers will resist its implementation because they do not understand why the particular strategy was selected.

One more important point. To ensure your strategic plan performs as designed, you must regularly review and evaluate the process. Sometimes the strategy that works well at the initial steps of building your business has to be revised in order for you to move to the next level. This doesn’t sound as an easy process, but the simplicity of Roadmap Planner makes it much easier to bring all above mentioned steps into focus and keep the course towards your strategic destination.

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